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In a Barbie World: How Mattel's savvy brand licensing has turned the planet pink
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Mattel Announces Licensing Partnerships Ahead of 'Barbie' Film - aNb Media, Inc.
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Licensing Sales Topped $340 Billion In 2022; Barbie Boost Expected This Year
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It's the Summer of Barbie. How Brands Are Cashing In on All That Plastic Fantastic With Licensing Deals and Themed Products | Inc.com
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BARBIE: Licensed to Drive – DEMARAS RACING
Barbie Maker Mattel Inks New Toy Deal with Warner Bros. Discovery – The Hollywood Reporter
From the Archives: Barbie Doll is a 27-year Sales Phenomenon, Solid Licensing Performer for Mattel Toys - The Toy Book
Brand Licensing
Mattel reveals licensing partnerships ahead of Barbie movie -
